engineered for life

Rich Bendure oversees Rheem’s global water heater operations and businesses. He enthusiastically drives our Invest to Grow, Innovate to Lead , and Deliver on Commitments strategies. Rich views world-class talent, cross functional collaboration, and the unique culture of our team as the most important enablers of our success.

Rich joined Rheem in 2014 after serving as chief operating officer at Balchem Corporation, a technology-based manufacturer to the health and wellness segments. While at Balchem, Rich repositioned the business, which ultimately resulted in doubling the company’s market capitalization and sales. Prior to his time at Balchem, Rich held roles of increasing responsibility, including general manager, group vice president, and division president, and was a corporate officer at Nalco-Ecolab -- a Fortune 500 company and the world’s largest industrial water treatment and sanitization chemical company. Rich has also held direct roles in sales, marketing, product management, innovation and product development, manufacturing and supply chain, training, strategy, M&A, and transformational operational change.

Rich earned a Bachelor of Science in chemistry from Miami University and a Master of Business Administration in marketing from Wright State University.

Rich brings a global perspective to his role. For a full third of his life, he has lived outside his home country, taking up residence in Germany, Japan, and Singapore. He has also lived in several different U.S. cities and has traveled extensively his entire career. Outside work, his favorite activity is offshore sailing where he can relax and connect with his family.

Mike Branson leads Rheem’s Global Air division, which includes residential and commercial heating and cooling products, healthy building solutions, commercial refrigeration equipment, and parts/supplies for markets in the United States, Canada, and the Middle East. In Canada and the Middle East, he leads product strategy and sales for water heating solutions. Mike also supports Air strategies for Latin America and other global markets.

Mike has worked in the HVAC industry for nearly 30 years. He joined Rheem in 2010, initially leading advanced technology and then product strategy for the Air and Water businesses before becoming the GM for the US air conditioning business in 2014. Throughout his career, Mike’s leadership responsibilities grew steadily in the areas of general management, marketing, sales, brand management, product development, and engineering. Prior to Rheem, Mike has experience in HVAC wholesale distribution, with another HVAC OEM, and in automotive. He also served as an officer in the U.S. Navy as a Naval Reactors Engineer.

Mike earned both master’s and bachelor’s degrees from Purdue University in engineering. Following graduation, he attended the U.S. Navy Direct Commission Officer Indoctrination school in Newport, Rhode Island.

Mike and his wife, Terri, enjoy spending time with family and friends, especially outdoor activities such as swimming, running, hiking, and boating. He has three adult children.

Chee Wee Gan is a forward-thinking leader who is responsible for Rheem’s global strategic planning and enterprise strategy development, as well as overseeing the company’s global sustainability programs. Chee Wee also oversees our global brand and licensing strategic initiatives.

Chee Wee joined Rheem in 2018. Previously, he served as the global strategy director at Clarios (formerly Power Solutions Group of Johnson Controls), where he led the development of business strategies for the global Aftermarket Division with a focus on North American, European, and Chinese markets. Earlier, Chee Wee was a senior principal at Kearney where he advised senior executives globally on growth strategies, business transformations digital commerce, M&A, IT, and supply chain strategies.

Chee Wee earned dual bachelor’s degrees in information systems analysis & design and marketing from the University of Wisconsin-Madison. He received his Master of Business Administration from UCLA.

Chee Wee enjoys playing table tennis, tennis, and basketball with his sons. He and his wife also love traveling with the family and trying new foods. His favorite cuisine is Japanese.

Greg Henry is responsible for delivering global strategic leadership for accounting, finance and corporate development at Paloma Rheem Global.

Before Greg joined Rheem in 2011, he served in various leadership roles at Harman International, including vice president and CFO, the Harman Professional Group and vice president, finance, for North America. At Harman for 20 years, Greg’s tenure spanned many roles, including financial analyst, manager of treasury operations, assistant treasurer, vice president and treasurer, and vice president of investor relations.

Greg earned a bachelor’s degree in accounting from Eureka College in Eureka, Illinois, and a Master of Business Administration from Georgetown University.

Greg leads Rheem’s internal and external veterans’ initiative.

Dipa Homer leads Rheem’s global human resources department, overseeing benefits, learning and talent development, HR technology, mergers and acquisitions, total rewards and communications.

Dipa is a proven HR leader with a career spanning more than 20 years and a track record of delivering progressive and innovative business-aligned strategies. She joined Rheem in 2020 from NCR Corporation, where she led HR teams in Asia-Pacific, the Middle East, Africa, Europe, and the Americas. During her 17-year tenure at NCR, Dipa held various leadership roles, focusing on talent and development and centers of excellence, which included talent acquisition, HR shared services and employee and labor relations. In 2015, Dipa relocated from Sydney, Australia, to Atlanta to serve as NCR’s HR Vice President – Employee and Labor Relations, where she led a global HR team, supporting 33,000 employees. Before her current role at Rheem, Dipa also led HR for the company’s global Water business.

Dipa attended Western Sydney University, where she earned a double major in human resources management and industrial relations and a sub-major in marketing.Dipa is also an Executive Coach, having completed the SHERPA Executive Coaching Program through the University of Georgia in 2020.

Dipa and her husband have two children. She and her husband love to cook and enjoy cooking for each other—though, she concedes, it gets a bit competitive. They also enjoy hiking and travel. Travel has been a lifelong passion for Dipa’s family, and there’s rarely a moment when she’s not planning their next exciting adventure.

Alex Housten leads our operations and supply chain strategy across Global Air and Global Water. He and his team are responsible for ensuring the coordination of manufacturing, sourcing, network, production technology, quality, health and safety, and Rheem Production System (RPS) activities. In this role, Alex also oversees the continuous improvements necessary in manufacturing and supply chain performance to ensure Rheem delivers the high service level that our channel partners expect.

Alex joined Rheem in 2024 with nearly 20 years of global experience in the building technologies industry across various operations, commercial and P&L leadership roles. Most recently, Alex served as chief operations officer at dormakaba Group, a global access solutions company, where he previously led the Americas business through three years of comprehensive business transformation to generate growth and performance. Prior, Alex held leadership roles for 15 years at Carrier Corporation, in the fire & security, controls, compression, and commercial HVAC businesses.

Alex holds both a Bachelor of Science in Industrial Engineering and Master of Business Administration from Purdue University.

Alex and his wife Cynthia have two sons, Sam and Will. Together, they love to downhill ski, play golf, hike, travel, cheer on Boilermaker football and basketball and eat just about anything off their Big Green Egg.

Alan Machuga is responsible for developing and implementing Rheem’s long-term technology vision strategy. He leads the company’s Global Technology Group, which includes the Controls Engineering, IT, Digital Services, and Cloud Architecture teams.

Before joining Rheem in 2020, Alan served as the Chief Information Officer at Carrier’s Commercial HVAC division and global leader for the company’s ERP and Digital Factory teams.During his 32-year career with United Technologies, Alan held executive roles with global responsibilities across multiple divisions, including Pratt & Whitney, Carrier, Fire & Security, Climate Controls & Security, and Building & Industrial Systems.

Alan earned a Bachelor of Science in computer science from Southern Connecticut State University and a Master of Business Administration from the University of Hartford.