rheem® announces 15th anniversary in nascar® racing sponsorship
January 5, 2022
RHEEM® ANNOUNCES 15TH ANNIVERSARY IN NASCAR®
RACING SPONSORSHIP
Customers, business partners and employees will celebrate
at 2022 races
ATLANTA – JANUARY
5, 2022 – Rheem will mark its fifteenth
consecutive year of sponsorship in NASCAR® racing in 2022 with hospitality
events to recognize and reward contractor and plumbing customers for their
business and loyalty. Rheem began its
hospitality program at the 2007 Daytona 500 where guests were thrilled with a
trip to Victory Lane. During the 2021 season, Rheem Racing had its first win as
a primary Cup sponsor, again at Daytona, when driver Christopher Bell was first
to cross the finish line at the Daytona road course.
Over the years,
Rheem Racing has partnered with Champions and Hall of Fame drivers, teams, and
team owners in every NASCAR national series, including Joe Gibbs, Kyle Busch,
Kevin Harvick, Richard Childress, Austin Dillon, Christopher Bell, James
Buescher, Ron Hornaday and many other outstanding partners. During the last 15
years, Rheem has provided an unparalleled NASCAR hospitality experience to nearly
40,000 guests from every Rheem business unit at nearly every NASCAR-sanctioned
racetrack in the U.S., Canada, and Mexico.
“NASCAR racing
has provided us with a unique opportunity to connect on a more personal level
with our customers and business partners,” said Rheem President and CEO Chris
Peel. “With the extraordinary level of entertainment and fan-engagement value
NASCAR provides, it continues to be an important element of our brand
development strategy.”
During its
15-year racing history, Rheem-sponsored cars have won 17 races in Cup, Xfinity
and Truck series, with two being in Cup Series.
About Rheem
Founded in 1925, Rheem®
innovates new ways to deliver precise temperatures while saving energy, water
and supporting a more sustainable future. Rheem is America’s #1 water-heating
brand with products available in more than 80 countries. Paloma Co., Ltd.® of
Nagoya, Japan, acquired the iconic Rheem brand in 1988. Today the company’s
portfolio of premium brands include Rheem®, Raypak®, Ruud®, Eemax®, Richmond®,
Splendid®, Solahart® and EverHot™ as well as commercial refrigeration brands
Russell®, Witt®, ColdZone® and Kramer®, which are part of the Heat Transfer
Products Group (HTPG®) division and most recently Friedrich, an industry
leader in high-end air conditioning solutions.