Company undertakes substantial rebranding initiative including new product development, revamped product design, an entirely new tradeshow exhibit design and operational enhancements



ATLANTA (Jan. 28, 2011) – Rheem Manufacturing Company is excited to demonstrate the future of integrated air and water technology in both the HVAC and water heating industries at the AHR Expo 2011 in Las Vegas beginning on Monday, Jan. 31, and running through Wednesday, Feb. 2. Rheem will unveil its new brand identity and numerous redesigned products.



“Rheem has spent more than 85 years developing products that provide the highest quality, reliability and durability,” said Rheem CEO JR Jones. “Given that water heating and HVAC systems account for more than 60 percent of a home’s energy consumption (source: U.S. Department of Energy), Rheem has a unique opportunity to build off our rich history of high-quality water heating and HVAC products with a full suite of innovative and energy efficient products.



More specifically, attendees of this year’s AHR Expo 2011 will be treated to a highly professional overview of exciting new Rheem products and systems, all of which feature a high-quality, modern appearance. AHR Expo attendees can also expect to see products in the Rheem exhibit that are not yet released, such as the second-generation hybrid electric water heater, featuring a color touchscreen.



Finally, Rheem took extra steps to ensure that its exhibit design and layout align with the company’s outlook on innovation through the incorporation of new technologies. For instance, Rheem brand ambassadors working in the exhibit will leverage iPads^® to provide background on any Rheem products. Rheem is also giving a sneak peek of an upcoming iPhone^® /iPod Touch^® Rheem racing game app that the company developed to tie into its racing sponsorships. On Tuesday, Feb. 1, at 11 a.m. (PT), champion NASCAR driver Kevin Harvick of the No. 33 Rheem Chevrolet will also be in the Rheem exhibit demonstrating the game for AHR attendees and challenging his fans.



“Over the past three years, Rheem has invested more in our products, people and operations than at any other time in our history – even in the midst of very challenging economic times,” said Rheem Senior Vice President and COO Chris Peel. “We are very proud to share with the AHR Expo attendees the early fruits of our efforts, including our new products and brand identity.”



On the heels of the AHR Expo 2011, Rheem will also unveil a totally new and enhanced website. The new website is set to launch in February and will project the new branding and direction of Rheem. Rheem will have the largest exhibit at this year’s AHR Expo in Las Vegas, Monday, Jan. 31 – Wednesday, Feb. 2, in exhibit space #C1337 in the Central Hall of the Las Vegas Convention Center. For more information, please visit www.rheem.com.



Rheem Manufacturing Company (www.rheem.com) is privately held with headquarters in Atlanta. In its 86th year of operation, the company manufactures a full-line of high-quality residential and commercial heating and cooling systems; tank, tankless, solar, and heat pump water heaters; swimming pool heaters and commercial boilers throughout North America and world markets. The company’s premium brands including Raypak, Ruud and Rheem have been recognized with countless industry and consumer awards for reliability, innovative design and high quality. Rheem is the official heating, cooling and water heating supplier to Kevin Harvick, Inc. and is the primary sponsor of NASCAR’s Nationwide Series “Driver of the Decade,” Kevin Harvick and his # 33 car.